Mother’s Pride is India’s most loved preschool. The task was to come up with something that generates a lot of buzz and excitement for mother’s Pride amongst parents, children and prospects who walked in to the preschool.

We thought, what could be a better thing than a set of cookie boxes, something that is loved by children and adults alike! For the packaging we tweaked the word Cookies to Crookies, the name that stood the cute crooks that the little darlings of Mother’s Pride are. Further we created illustrations, inspired from Hollywood movies, and replacing the main characters with little kids – to convince everyone that their acting prowess can give the greatest actors a run for their money when it comes to their favorite treat, cookies.