Presidium Senior Secondary School, with its philosophy 'Be what you want to be', inspires its students to become the leaders in their chosen walk of life. The client wanted to create a communication that captured the very essence of the school and how it is leading the transformation of education, in order to turn each student into a leader of tomorrow.

We developed a magazine called Signature. The idea was to reinforce in parent's mind that what today is the signature of their ward will one day turn into autographs. We created something that is closer to a coffee table book than a magazine or a brochure. It is overwhelming in size as well as content, and this ensured that our message cannot be ignored. We felt it was wholly appropriate for an institution that makes the assertion that it is the school for the leaders of tomorrow.