Mothers Pride, India's most loved pre-school has love at its core value. The client wanted a brochure that expands on ots philosophy, while also highlighting the many activities that the school has for the children.

For the brochure we created illustrations of flowers in bloom, which on closer inspection turn out to be children dancing, playing, celebrating festivals etc. We picked up a very large scale format, over scale like a children's book with wall to wall illustrations and colourful scripted typography, which helped in speaking directly to the parents of young children, and telling them about the philosophy of the pre-school.

The idea fitted beautifully with the tag line "Love blossoms here".