Export Promotion Council for Handicrafts (EPCH)
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Export Promotion Council for Handicrafts (EPCH) is a government enterprise which comes under the Ministry of Textiles, Givernment of India. All the exporters come under their purview.
EPCH wanted to make an initiative to promote Indian products and handicrafts all over the world. They categorised these into 6 categories ie; Home Decor, Home Kitchen, Home Bath, Home Textiles, Home Firniture & Home Living. They wanted us to gather products from various exporters on their products compile them and put them comprehensively in a brochure format.
We came up with an idea of compiling all products on the basis of their categories first and then making humungous and numerous sets to showcase and highlight these products appropriately. Huge and a number of sets were prepared to showcase these products. It took us nearly a year to do this exercise, as a lot of set making, designing and photography was involved.
The result that came out, astonished everybody at the council and the exporters themselves that how well and remarkebly their products could be highlighted. These brochures were then distributed through the council to various prospective buyers and individuals all over the world.