The Ashok Hotel, a luxury 5 star hotal in New Delhi. They were looking to tie up their mangerial expertise with smaller hotels and inns to provide upscale services in the hospitality sector. So we developed a new brand called Ashok Alliance and a new logo was developed for them.

The new properties which would be roped in would come under the umbrella of The Ashok Group, where manegerial assistance and training would be given by The Ashok Group to these smaller hotels and inns, to upgrade their services.