Presidium Senior School, which focusses on the holistic development of children, established 10 in-house academies to encourage students to pursue and excel in extracurricular activities. Each academy specializes in a particular discipline like dance, theatre, music etc. The brief was to develop a brand identity for them.

Run by experts, each academy covers the subject in-depth, and offers students training in and exposure to diverse aspects of a discipline.

First we gave the academies a relevant name; then we created logos which lend themselves to pictorial representations. Also when we put it on a poster, they arouse the curiosity of the reader, and tickle the mind, conveying that the academies are fun and hip.