Sm Store, a retailer corporation, wanted to launch a brand of fish-based cat food, which is available at its pet care section.

The brief was to create a logo that helps the brand find its own niche, and make it stand out from the already existing products in the market.

As Catalicious offers only fish-based cat food, the idea was to depict the fact in the logo as well. Its self-explanatory design makes it discernable to the cat lovers, and hence effortlesly attracts them towards itself.