Mother's Pride had more than 25,000 children in their pre-school. with most of them having both working parents, the school wanted to launch a service that provides experienced, well-trained babysitters who can be the perfect substitutes for parents in their absence.

The brief was to create a name and logo for the service. We came to the conclusion that nobody can take the place of parents. With the name "Parent" along with the highlighted word 'rent', the message we wanted to communicate was absolutely clear – parent like babysitters available 24x7.