Presidium Senior Secondary School wanted to spearhead an initiative that addressed the importance of teachers, felicitated and honoured them, and uplifted their standing in society.

The initiative, spanning print, film, posters and social media, had to be launched from scratch, starting with the logo.

Traditionally, in India, teachers have enjoyed an exalted status. Guru, the sanskrit term for a teacher, is a person to be revered and venerated by students. we wanted to re-establish the importance and influence of teachers. With Teacher's Touch, we reminded people that teachers can transform the destinies of pupils.

Teacher's Touch received an overwhelming response from people, including students and parents. More important, the teachers were moved to tears by the attention and adulation they received.