Mother's Pride is undoubtedly India's most loved Pre-School. The brief was to come up with something that generates a lot of buzz and excitement for Mother's Pride, and also keeps alive the love quotient that the group of pre-school is know for.

We thought what could be a better thing than a set of cookies boxes, something that is loved by children and asults alike. for the packaging, we tweaked the word Biscuits to Bis-cuties, the name that stood for the cute children. We also created illustrations of cookies with funny expressions. The result was colourful cookies boxes that reminded everyone about the wonderful flavours of childhood.